With more and more people using their mobile phones to connect to the internet, the demand for slimed down websites that can easily be viewed on a mobile device has increased dramatically. Along came the .mobi, the first and only top-level-domain (TLD) designed for the mobile communications industry. The introduction of the .mobi extension was the result of lobbying from mTLD Top Level Domain Ltd, an organization composed of leaders in the mobile industry. The greater intention of the organization was to have a way of providing mobile users with a more reliable way of accessing the internet. Therefore, the registrant of a .mobi domain should ideally be planning to develop a website that has content tailored to the needs of the mobile device user, such as pages that can be easily viewed on a small display screen.
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